AMERICAN EATS

For this project, I was assigned the adjectives Western, Rebellious, and Patriotic to guide my concept development.

American Eats celebrates the spirit of traditional American cuisine with a modern, plant-powered twist that contrasts with conventional fast-casual dining. Founded in Austin, Texas, it partners with local farmers to bring fresh, sustainable ingredients to the table. I designed indoor and outdoor store concepts, as well as to-go packaging and collateral for dining in.

Inspired by the patriotic charm of old barn quilts, the branding for American Eats extends seamlessly across interiors, exteriors, and takeout materials. The overall brand embodies a Western authenticity and a rebellious modernity, stitching together community, craftsmanship, and comfort food to create a dining experience that feels both familiar and refreshingly new to any food lover.

Type of Project:
Brand Identity

Year: 2025

Fonts: Gin, News Gothic Std

Programs:
Illustrator, Photoshop